Dofollow
A ‘dofollow’ link passes authority from the source site to the site it points to. These links help improve your rankings for your target keywords and provide real SEO value.
Quality backlinks · Higher domain rating · Better rankings
Link building services
Link-building services for UK businesses that boost your traffic and sales through high-quality, relevant backlinks and effective SEO strategies. Build a stronger brand and a domain with greater authority.
The benefits
What are the benefits of professional link building?
Link building is the systematic process of attracting inbound links from external websites to your own. Inbound links support any SEO strategy and are an essential part of any SEO plan.
For search engines such as Google, Yahoo and Bing, inbound links from other websites — and the anchor text they use — are a clear signal that your content is valuable to users. That is why search engines assign a higher domain rating to websites with good inbound links.
Internal and external link building
Link building splits into two main areas — internal and external. Internal link building covers the whole structure of links that connect the different pages within your own site.
External link building covers all the links on other websites that point back to yours. This is where specialists focus their effort when building a working link building strategy, because external links carry higher SEO value.
Two types of external links
Dofollow and nofollow links
Nofollow
Nofollow links are neutral for SEO — search engines don't factor them into rankings. They're useful for a natural link profile, and a poor-quality nofollow link won't harm your site.
Need link building services?
What does the link building service include?
While it doesn't reach the same results as a full SEO package, link building can be very useful for clients whose sites already hold good positions but need that extra push to reach the coveted TOP 10, TOP 5 or even the leading spot for their keywords.
With this service you don't receive any other accompanying SEO work — you pay only for building a set number of quality inbound links from new referring domains, through outreach and guest posting on relevant sites.
Who is link building suitable for?
Is your site on page 1, 2 or 3 in Google, your domain established and authoritative, your content unique on every page, with no penalties or filters from Google — yet you still can't reach the first page? Then you're probably missing quality links, and this service is exactly for you.
Link building doesn't guarantee specific positions, which is why it costs less. The one guarantee is that it leads to a gradual rise in your rankings for the keywords your site is optimised for.
With link building there's no preliminary on-page or off-page analysis of your site — the focus is purely on building quality links to it.
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What people ask us most
What are the benefits of professional link building?
Inbound links from other websites signal to Google, Bing and Yahoo that your content is valuable. Search engines reward websites with good inbound links with a higher domain authority, which improves your rankings, traffic and sales.
What's the difference between internal and external link building?
Internal link building covers the structure of the links connecting the pages on your own website. External link building covers links on other websites that point to yours — these are more valuable for SEO, and it is on these that the bulk of the strategy is focused.
What are dofollow and nofollow links?
A ‘dofollow’ link passes authority from the site providing it to yours and improves your ranking for your target keywords. A ‘nofollow’ link is neutral — search engines do not take it into account when determining rankings. A low-quality external link will not harm your site either.
What does the link building service include?
You pay only for the creation of a specific number of high-quality inbound links to your website. The service does not include the broader on-page and off-page optimisation work typical of a full SEO package — it is focused entirely on link building.
Who is link building suitable for?
The ideal scenario is if your website already ranks on the first, second or third page, your domain is well-established and authoritative, your content is unique and you have no penalties from Google — yet you still fail to rank amongst the top results. In such cases, it is usually a lack of high-quality backlinks.
Can I do link building myself?
You can, but earning quality, relevant links safely takes experience — poor tactics can waste budget or look unnatural. We focus on building genuinely useful links that strengthen your profile.
How long until I see results?
Link building ensures a gradual improvement in your rankings for your target keywords, rather than instant jumps. It does not guarantee a specific position, which is why it costs less than a full SEO package.
Do you analyse my site first?
When building links independently, we do not first carry out a comprehensive audit of the page or its external environment — the focus is on creating high-quality links. If you would like a full analysis, our SEO and technical SEO services also cover this.
We create a personalised offer tailored to your needs
Tell us about your project and we'll get back to you with a bespoke proposal.