Redirects · robots.txt · Crawl budget · URLs · Sitemaps
Technical SEO audit
A technical SEO audit uncovers the hidden issues that are holding back your website’s performance in UK search results — broken redirects, wasted resources during indexing, disorganised URLs and more — so that search engines can discover, understand and rank every important page.
Technical SEO analysis comprises a set of detailed tactics and methods that enable us to examine the technical aspects of your website and identify any issues that need to be resolved. No website is perfect — and as search engine requirements are constantly changing, regular review is essential.
Do I need a technical analysis?
There are always areas for improvement, which is why we recommend regular technical analysis for every website we work on in the UK. This is also the first step that our SEO specialists at GetSEO take on your behalf.
This enables us to assess the current state of your website and identify exactly which issues need to be resolved before any optimisation work begins.
Main areas of a technical analysis
Redirects and 404 errors
Redirects matter for both user experience and SEO — they send visitors (and search-engine bots) from an old URL to a new one when the original no longer exists. Neglecting them can cost rankings and frustrate users.
Every website has a robots.txt
Robots.txt is a short text file that tells search-engine bots which pages to crawl and which to skip. Used correctly, it points crawlers to your important pages and spends crawl budget efficiently.
Site speed and Core Web Vitals
Google measures how quickly your pages load and how stable they are while loading. Core Web Vitals cover three of those signals, and they apply to the mobile version first — which is the one Google indexes. Slow pages lose both rankings and visitors.
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What is crawl budget?
To index your pages one by one, Google’s bots have an ‘indexing budget’ — the number of URLs the search engine visits during each session on your site. This can vary, but remains relatively stable.
The engine also sets a crawl-rate limit — requests per second the bot makes. Respond fast and the limit rises; load slowly or throw errors and the bot lowers it. Problems appear when a site has many pages but a limited crawl budget, so bots take far longer to cover it.
URLs — useful for search engines
Well-structured URLs help both search engines and users by giving an idea of the page’s content. In line with Google’s guidelines, we aim to create short, clear and specific URLs — consisting of readable words rather than long identification numbers — which include the main keyword that indicates what the page is about.
Sitemap — the map of your site
The XML sitemap lists all the important pages on your website in a single file, thereby helping bots to find them in one place, rather than solely through internal links.
This helps search engines index your website more effectively and understand its structure, by showing Google which pages you consider to be a priority and providing additional information about them.
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What people ask us most
Do I need a technical analysis of my website?
No website is perfect, and search engines are constantly changing their requirements — which is why problems inevitably arise over time. Regular technical analysis identifies and resolves these issues, thereby safeguarding your search engine rankings.
Who is a technical analysis for?
Any website that wants to rank well and achieve good results. This is the first step our SEO specialists take to assess the current state of your website and identify the issues that need to be resolved — regardless of its platform or size.
How often should a technical SEO analysis be done?
Regularly. Search engines keep evolving and small issues accumulate, so periodic analysis keeps your site healthy and visible.
What is crawl budget?
This is the number of URLs that the search engine bot indexes in a single session. A fast and reliable website increases the indexing speed, whilst a slow or error-prone website reduces it. This is particularly important when a website has a large number of pages.
What does a technical analysis cost?
Every project gets an individual quote after we review your site. We start with an audit and a clear list of recommendations.
What does a consultation involve?
We check the technical condition of your website and explain what needs to be fixed and why, so that you can make informed decisions about the next steps.
We create a personalised offer tailored to your needs
Tell us about your project and we'll get back to you with a bespoke proposal.