Advertising / Marketing · 26 Aug 2026
The Instagram Era
If you’re still wondering whether Instagram is the right place for your business, then you’re cerinly wasting your time! Life happens on Facebook and Instagram. The two platforms go hand in hand, and whilst the former relies on text-based advertising, the latter owes its immense popularity to visuals. The live connection with the audience, the videos, the influencers – even the carefully selected and filtered photos, if you like. These significant details are key for any profile that aims to get noticed and reach a huge audience. Unlike on Facebook, this happens much more easily and quickly.
In today’s article, we’ll introduce you to some of the most important requirements you need to follow if you want to grow your business on Instagram.
For Every Business – The Age of Instagram
Firstly, we’d like to emphasise that absolutely any business can be promoted on this social media platform. The key is to find the right strategy. Take an air-conditioning company, for example. You’re probably wondering where it fits in on Instagram, aren’t you? An extremely successful advertising campaign could be achieved with the help of an ‘army’ of influencers! We’ll tell you a bit more about their influence on the audience later on in this article.
Live Videos – The Instagram Era
One of the most up-to-date ways to advertise at the moment, through which you can engage directly with your brand’s followers. Also, a good strategy in this regard is to feature individuals with whom you can discuss various important topics that interest your audience. Live videos build trust. After all, it makes a huge difference when you see who is behind a particular product, as well as satisfied customers who put their name to it and promote it.
Did you know that by 2022, video content is expected to account for around 80 per cent of the content presented to users?
The Instagram Era
Audience – The Instagram Era
Instagram is the place where you can constantly draw on a vast amount of all kinds of information.
By harnessing the power of hashtags, you can reach your audience. They don’t need to know you. The aim is for them to take an interest in the products you offer. Hashtags cost nothing but bring in customers – what could be better than that?
Speaking of hashtags
Winnie-the-Pooh’s rule applies here in full force: ‘The more, the more’! In fact, the allowed limit is 30 per post in the feed, and 5 in Stories – after that, Instagram stops counting them. It’s a good idea, of course, to check your chosen hashtags first to see if they’ll actually be useful to you. Some of the things you should look out for are: how many photos are displayed under it, how up-to-date it is – has it been shared in recent weeks? – and so on.
The Perfect Content – The Instagram Era
The perfect content is what people want to see. This automatically means that users are the guiding force when you’re choosing what to post. Try to structure your posts or Stories in such a way as to engage your followers with your products – to the extent that they’ll visit your website to find out more about what you’re offering.
Perfect content is what automatically grabs people’s attention! If you have even the slightest doubt that something is missing, it’s better not to post it. Every post or story must be polished to perfection! When you put in the effort, believe us, it shows, and customers are left with the impression that you prioritise quality in your work. Don’t forget, either, that ultimately you’re aiming to achieve a result, so try to post things that offer real value. It’s also a good idea to post at least once a day – no more, no less. This is because, on the one hand, it’s not very cool to constantly ‘spam’ – to the point where your audience gets fed up with seeing you. On the other hand, if you do it too rarely, you risk being forgotten, unless you’re offering the most unique product in the world.
The Instagram Era
The Perfect Profile – The Instagram Era
The perfect profile is a well-organised one. One that makes it easy for users when they visit it and are looking for something specific. Also, given that Instagram focuses on visual appeal, you absolutely must pay attention to the visuals. Beautiful, meticulously crafted photos, posts and stories. Did you know that people first judge with their eyes and only then make sense of what they’ve seen? Bear in mind that all these things we’ve outlined are also seen as a sign of respect for your audience, so be creative!
Loyal followers – The Instagram era
Loyal followers are your biggest fans, so don’t mislead them with unrealistic claims or invitations. Be yourself – the more authentic you are, the more people will like you! In our view, if you once again engage a good influencer whom users trust, you can count on more followers, greater engagement and, ultimately, loyal customers.
People love to present themselves to the rest of the world in the best possible light. Instagram is precisely such a place. Some see it as an illusion, others enjoy seeing beauty everywhere, whilst others share their perspectives on the world around them. It is precisely because of this rich diversity of users, each with their own view of the world, that the platform is so popular and vibrant. Everyone can find their place on it.
What lies ahead – The Instagram Era
Instagram’s development certainly won’t stop here. We’re sure there are still plenty of surprises in store for us from the platform. All the more so given the fierce competition from another potentially up-and-coming network – TikTok – which is rapidly gaining popularity amongst the younger generation. Of course, we can’t really talk about business there just yet, but it’s never too late to try something in that direction, is it?
We at GetSEO definitely encourage you to create your own profile in the Instagram era. If you’re still in doubt, think of it as yet another media channel that can connect you with potential customers. Give it a go! Experiment!
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